Consumer-to-consumer marketing, word of mouth, earned media – whatever you call it, it is a powerful influencer related to purchasing. A Neilsen study earlier this year found that “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising...
The post Social Marketing Through Facebook’s Open Graph and Social Promotion: Extole appeared first on Tech Cocktail
Source: http://tech.co/social-marketing-facebook-open-graph-extole-2012-09
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