Residents are more likely to install solar panels on their own homes if their neighbours have also embraced the technology.
A study by Yale and New York University investigating the effects of social interaction on adoption of solar photovoltaic panels -- i.e. whether other people's enthusiasm for solar power is contagious -- discovered that an increase of just ten solar panel installations in a post code was accompanied by 7.8 percent increase in the probability of adoption by others.
By: Philippa Warr, Edited by: Nate Lanxon
Continue reading...Source: http://www.wired.co.uk/news/archive/2012-10/19/solar-power-contagious
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