Microsoft chose a good time to tell the world it had screwed up. When it announced at the beginning of the month that its $6.3 billion (£4 billion) purchase of online advertising company AQuantive Inc. five years ago had been a near-total loss, the company was riding a wave of good will induced by its announcement of its new Surface tablet. The Surface will run Windows 8, a drastic revamp set for an October release. From the look of the previews, Windows 8 could bring the first real changes to the operating system in nearly 20 years, a hope that analysts say has buoyed Microsoft's stock this year.
With such positive momentum, Microsoft didn't see investors flee following the news of the $6.2 billion (£3.9 billion) hit the company planned to take due to the AQuantive deal. And they weren't running away on 19 July even as Microsoft reported its first unprofitable quarter in its 26-year history as a public company. Due to the AQuantive write-down, Microsoft lost a little more than a half-billion dollars during the last three months ending in June. Without the write-down, the company topped analysts' expectations, and sales nearly hit the mark.
By: Marcus Wohlsen, Edited by: Ian Steadman
Continue reading...Source: http://www.wired.co.uk/news/archive/2012-07/20/microsofts-first-ever-loss
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