Tuesday, October 30, 2012

G4 cancelling X-Play, Attack of the Show

[UPDATE] Source says network killing off all gaming related programming; tweets from employees signal changes are afoot; statement from company confirms both shows will end after 2012.

 

[UPDATE] Following the publication of this story, G4 issued an official statement on the rumor. The company confirmed that X-Play and Attack of the Show will be canceled after 2012. Both shows will air original episodes through the end of the year, and will also feature memorable moments from their history.

The final X-Play and Attack of the Show episodes will feature guest hosts including John Barrowman, Michael Ian Black, Josh Myers, Paul Scheer, Rob Huebel, and Horatio Sanz joining regular hosts Candace Bailey, Sara Underwood, Morgan Webb, and Blair Herter.

The original story follows below

Television network G4 is cancelling all gaming-related programming, including X-Play and Attack of the Show, a source reportedly close to the situation told Kotaku. It is not clear if the shows will be canceled right away or last through the end of the year.

Tweets from G4 employees, including Attack of the Show host Candace Bailey and X-Play personality Blair Herter, suggest changes are afoot at the network.

"All great changes are preceded by chaos," Herter wrote. This was followed by comments from Bailey, stating, "Today is gonna be an interesting day" and "I'm so fortunate to work with the people I work with everyday [sic]."

This news follows a report from September that suggested G4 was changing directions. It is believed the network is moving away from gaming-related content and heading in a direction more reminiscent of men's magazine GQ.

Several high-profile G4 employees have left the network recently, including former Attack of the Show host and field reporter Kevin Pereira, as well as X-Play's outspoken talking head, Adam Sessler.

Read and Post Comments | Get the full article at GameSpot


"G4 cancelling X-Play, Attack of the Show " was posted by Eddie Makuch on Fri, 26 Oct 2012 11:05:22 -0700

Source: http://www.gamespot.com/news/g4-cancelling-x-play-attack-of-the-show-6398986

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Palo Alto Apple Store opens, Shenzhen store nearly ready

Apple continues to expand its retail presence both here in the US and in China. As noted by MacNN, Apple's impressive Palo Alto, Calif., store opened this past weekend. The spacious 15,000 square foot store features an arched-glass roof and is estimated to have cost over US$3 million to build. It's located at 340 University Ave., a thoroughfare which is lined by retail stores, coffee houses and outdoor restaurants.

Outside of the US, Apple is also prepping to open its first retail store in Shenzhen, China. The store is located at the Yi Tian Holiday Plaza and is Apple's first store outside the big cities of Beijing, Shanghai and Hong Kong. Shenzhen should be familiar to Apple fans as it is also home to a Foxconn manufacturing plant that assembles the iPhone and iPad. The Shenzhen store will open on Saturday, November 3rd.

Palo Alto Apple Store opens, Shenzhen store nearly ready originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 30 Oct 2012 10:00:00 EST. Please see our terms for use of feeds.

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Source: http://www.tuaw.com/2012/10/30/palo-alto-apple-store-opens-shenzhen-store-nearly-ready/

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Alliance for Wireless Power approves its specification, edges closer to truly cable-free charging

Alliance for Wireless Power

Design by committee might not be the death knell for technology after all. Over four months after the Alliance for Wireless Power was founded in earnest, the coalition has already greenlit a specification for its partners to work from. The guideline lets device makers start building devices that charge through a magnetic resonance technology more forgiving of distance and material than Qi while simplifying the process through short-range wireless formats like Bluetooth 4.0. While the A4WP group hasn't made all the details public, it's holding meetings this week to speed up the commercialization process -- it's here that we'll learn whether the corporate bureaucracy is just as quick at getting wireless charging hardware into our hands as it is handshaking on standards.

Continue reading Alliance for Wireless Power approves its specification, edges closer to truly cable-free charging

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Alliance for Wireless Power approves its specification, edges closer to truly cable-free charging originally appeared on Engadget on Tue, 30 Oct 2012 01:13:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/10/30/alliance-for-wireless-power-approves-its-specification/

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What's new in Windows Phone 8?

All the new toys
What's new in Windows Phone 8?. Phones, Windows Phone 8, Windows Phone 7, Microsoft, Features, Nokia Lumia 920 0

Microsoft has officially announced details about Windows Phone 8, dubbed Apollo, at its "sneak peek" Windows Phone Summit in San Francisco, and now we've had even more at the launch of the Nokia Lumia 920 and 820 at Nokia World, and finally the full package with the official arrival of Windows Phone 8.

Joe Belfiore, manager of the Windows Phone programme at Microsoft, had given us an idea of what the next-generation mobile phone operating system is about. Microsoft hopes it can get it right the third time around, and now we can see for ourselves. Here are the new features of Windows Phone 8 and don't forget to take a look at our full Windows Phone 8 review as well.

Shared Core

Windows Phone 8 is more like Windows 8 than Windows Phone 7. It uses the Windows kernel along with various parts of the Windows architecture.

That means users will get a version of Internet Explorer 10 that's close to the desktop version, Windows security features like encryption and SmartScreen, and the media platform in Windows. It also means the new mobile OS is likely to play a lot nicer with other parts of the Windows eco-system.

The upshot, then, of the Windows Phone 8 OS / Windows 8 desktop shared core is supposed make for a better choice of hardware, access to more apps more quickly and more consistent experiences between your laptop and your mobile.

READ: Windows Phone 8: the phones to buy

New hardware

Aside from changing the opening gambit, Microsoft is also, as we expected, expanding the hardware specifications, allowing manufacturers such as Nokia lots more wriggle room in creating hardware that can potentially challenge the latest iPhone and devices like the Samsung Galaxy S III.

Multi-core processors

One of the biggest changes is support for multi-core processors. Developers will still need to use the same multitasking model as Windows Phone 7, but new background processes and faster processors will make it easier to switch between applications and for location-based software to keep up to date with where you are.

While it's entirely possible we could be seeing quad-core Windows Phone devices, Microsoft has said they are primarily looking at dual-core handsets this Autumn.?

Accessories

You'll also be able to use a wider selection of peripherals and devices with your phone, as Windows Phone 8 and Windows 8 share the same driver model. That includes support for micro SD cards, first class citizens for data-transfer and file-copying, and even as a way of side-loading applications onto a phone.

New screen resolutions

There's also support for new graphics features, using more powerful GPUs. Microsoft is upping the display resolution with Windows Phone 8, adding 15:9 and 16:9 displays at 1280 x 768 and 1280 x 720 alongside the existing 800 x 480 display. That'll mean more screen real estate for video and games.

Start Screen

The biggest visual change to the experience is the new Windows Phone 8 Start Screen. It's still the Modern UI array of live tiles, but now there's support for two new tile sizes - and for more customisation, with new theme colours and a larger start screen layout. That side rail and arrow has gone making the live tiles fill up the entirety of the Start Screen.

The new small tiles take up a quarter of the space of a Windows Phone 7 tile, but can still display information. Stacking four small tiles in the space of one makes a lot of sense, because it puts more information on screen while still giving you the overview you want at a glance.

There's just more of it on the screen at once. The second new tile is a large tile that takes up the full width of the screen. This size of tile used to be reserved for OEMs and operators (and for Microsoft’s own apps), but now any application developer will be able to add a large tile to their code. Small tiles are best designed as part of an application, but will also be generated automatically for any app by Windows Phone 8.

Kid's Corner

A rather nice and unique feature here from Microsoft. There's a tile on the Start Screen called Kid's Corner. Tap this and it will take you to virtual Start Screen that you child can build themselves and customise with apps and games and whatever else they'd like to do with your phone. At the same time, you choose what's available to them and protect those options with a PIN. So, if you'd rather they didn't access your email - probably a good idea - then you just remove it from their options in set up.

Lock screen notifications

A nice touch that we’re seeing in quite a few mobile OSs these days; Microsoft has added the ability to set any app that uses push notifications to notify you straight to the lock screen from where you can unlock direct to that app. Obviously, you’re welcome to set apps to do that that don’t offer push notifications but you won’t hear much from them.

More colour themes

With the look and feel of Windows Phone one of the nicest things about Microsoft’s mobile OS, it’s great to see that WP8 brings a whole host of new colour themes to your phone. Instead of a standard six (seven if you have a Nokia), you now get a colour selector screen palette that runs the length of your display with 20 themes to choose from.

READ: HTC 8X review

Wallet Hub and NFC

The new hardware spec sheet also includes NFC support which will let you use your phone as a digital wallet with tap to pay. Windows Phone 8’s NFC tools offer a combination of features from those of iOS and Android, with a secure wallet to store payment details (and any other data you want to keep locked up). You’re not limited to Microsoft’s own apps, and APIs mean anyone, like PayPal, can write code that works with the wallet or the NFC hardware.

The NFC technology inside Windows Phone 8 has been designed so you can use all sorts of different payment methods and cards. Using something called the Wallet Hub, which every Windows Phone 8 device will have, it is possible to use credit cards, debit cards, loyalty cards and even NFC tap to pay.?

The NFC payment method will require a "secure SIM" from carriers in order to function. Operators will be working with Microsoft to put the secure element of NFC directly onto their SIMs.

The Wallet Hub store deals for you - much like Apple's iOS Passbook - and will also even recommend other apps to you that can tie into your Wallet. The hub itself has a Fast Cards section where you can get quick access to the cards and deals you use most often.

People Hub

There's a new Together tile within the People Hub to give users direct access to any contacts Groups and Rooms they have or are a part of. Groups also now sync with your Microsoft Account, so you'll be able to see these same Groups under the People section in Hotmail or Outlook.com

The other useful addition to the People Hub is that you can share your contacts more easily. You can share with others by email or message and, if your phone is NFC-supporting, you can also add a contact or share one with Tap and Send.

Skype and VOIP

Microsoft has added new background agents to Windows Phone, including one that will handle VOIP calls. It will handle incoming calls and messages, making VOIP tools behave just like traditional phone lines. Windows Phone 8's VOIP agent isn’t just for Skype, and developers will be able to use it for their own applications as well. All of these VOIP apps will have full access to your contacts list, as you allow, too.

If you are a Skype user, the integration with Windows Phone is set to be better than any current mobile Skype experience. You won't have to sign in and out and IM updates should be far faster.

Nokia maps

Windows Phone 8 uses Nokia's mapping technology in every handset. This pretty much instantly kills the software advantage Nokia had over competitors but does ensure a good mapping experience on every WP8 handset.?

The new Windows Phone OS supports offline maps, turn by turn directions, giving developers access to map control and use the high quality global NAVTEQ mapping data. A big boost for Windows Phone's mapping, which wasn't particularly strong in earlier versions.?

Nokia Drive will even have live tiles, which show directions on the home screen meaning you don't even need to open up the app. There's also traffic updates, aerial views and map data for over 180 countries.

Office Hub

It's easy to sniff at the Office Hub - go on, sniff - but it's something that MS does particularly well surprise, surprise, and Windows Phone 8 keeps it at the cutting edge. It's been redesigned with some new views that include useful ideas like viewing documents according to when they were last modified.

The Office apps themselves have got a bit slicker too. Word brings a full screen reading mode and syncs with your PC such that documents open up at the last place you left them, even when viewed previously on another device. PowerPoint has thumbnail view for your slides as well as the ability to view them in both portrait and landscape orientations.

Finally, Excel has also become considerably more mobile-friendly. Support has been added for charts and it should no longer be so frustrating when trying to select cells and read what's inside them. Lots of work been done here.

Email

There's not a huge amount of change for email but it's worth noting what's been done all the same. Attachments will now show up automatically in your Office Hub which saves you a lot of transferring or trawling at a later date. You can also send and reply to mail with Voice-to-Text after you've selected to compose one. Finally, you can see your inbox as a dark inbox match your phone's theme rather than a white one; a deal-breaker, we know.

OneNote Mobile

You might notice that OneNote Mobile is not under the Office Hub section. That's because its now been moved out and has become an app in its own right on the Start Screen. The idea is that it gives you instant access to note taking which now sync automatically with SkyDrive. It's also quick to share photos with OneNote now. Tap and hold on an image and select the OneNote option.

Voice Notes

The feature with which we're most intrigued is the Voice Notes function. Tick all the right check boxes and you can not only record voice notes for OneNote wherever you are your phone's OS - even when it's locked - but OneNote will automatically transcribe them for you too. Quite how well this works is another thing.

Messaging

Sharing media via SMS and MMS has become a little better. You can strap in photos, contacts, videos, voice notes and contacts cards. You can also share your location via messaging too. The only other change to the app itself is that you can delete more than one message thread at a time by using the check boxes next to your conversations.

Word Flow Keyboard

There's been plenty of attention paid to the Word Flow, in-built soft keyboard on Windows Phone 8. Not only is it full of trinkets like bags of new emoticons to amuse you with but, more importantly, its predictive and corrective powers have been vastly improved. It's also better at auto-adding the appropriate .com for email and websites where necessary.

Windows Phone 8 for business

Microsoft has made a few changes to the OS in order to make it a more tasty morsel to swallow for business users. This means added security features like secure boot and encryption options. There are also device management settings and Office options.?The idea of shared Windows 8 tech also means it is very easy for IT staff to manage handsets and keep them secure using normal Windows powered desktop PCs.

Internet Explorer 10

Shared code between PC and mobile makes for a much better web browsing experience using Windows Phone 8. Microsoft has provided a speedier and more secure browser app, which is apparently ahead of the likes of the iPhone and Galaxy S III in terms of performance. We'll see.

The address bar has three available functions - refresh, favourites and, yes, tabs. You'll also be able to navigate by NFC if you manage to find an NFC-toting poster or advert or such.

Finally, there's some more desktop style browser features such as Find on a Page, for easier web page word search; SmartScreen Filter, which warns you before you go to a malicious site; and a Do Not Track mode where websites are prevented from finding out where you are.

Advanced backup

Much like Android, Microsoft has added a lot more detail to the amount you can back up your handset, and all that’s on it, to the cloud. There’s three basic areas - your apps and settings, your text messages and your videos and photos. Apps and settings does pretty much what it says on the tin. So, when you change or reset your handset, you won’t have to go through downloading each piece of software or adding in your Internet Explorer bookmarks all over again.

Backing up your text messages is fairly self-explainatory with Windows Phone 8 making distinctions of action between MMS and SMS and whether or not your location is important. Finally, you can now get more detailed about what you’d like SkyDrive to go with your videos and photos - should they be uploaded at top quality or even uploaded at all.

Data Sense

Microsoft has added a handy new app for those on sensitive data plans. Data Sense keeps a track of your data usage. You can set how much data you have in your contract and on which day of the month the counter can be reset. If you do get close to your ceiling, then Data Sense will send you a warning. There’s a live tile with it which you can pin to the Start screen.

Although support for microSD was announced in June, it looks as if users will be able to hot swap them back and forth out of the phone while it's still on without needing to restart each time.

Camera

Gone is the zoom bar and instead comes pinch to zoom functionality within the camera app. There are also more options for control of your camera flash effect.

Lenses

Happy snappers rejoice. Your camera has just got a little bit more fun. Rather than the paltry pickings of the current effects section, you’ll now be able to access a whole host of different filters, or Lenses as they’re known. Hit the Lenses button on the camera app and you’ll be taken to lenses section of lens apps which you’ll have downloaded from the Marketplace. Instagram, eat your heart out. Well, nearly.

Hard wired into Windows Phone 8 is the ability to code and download applications that can alter the way the camera works. In the most basic sense these can be simple things like negative or black and white filters, but they can be a lot more complex.

Microsoft demoed one which used facial recognition to capture smiles or work out the best possible shot from a series. It has been done before, both by the Galaxy S III and BB10, but the ability for developers to add easily to the camera app is a new thing.

Screenshots

The next big tweak, well not big, but much needed, is the ability to take screenshots and save them straight into the photos application. Done by simply clicking the power and home button at the same time, the screenshot should save to the photos app instantly.

Photo multi-select

Small change, but it’s the little differences that make an OS slick. Windows Phone 8 has added a multi-selector tool to the image gallery. So, instead of going through a mountain of select-delete routines, you can now do it all in one hit, whatever your post-imaging the task.

Photo editing

The trusty, old auto-fix function is still present and correct in Windows Phone 8 but it’s been joined an entirely new photo editing section by a cropping tool and a rotation tool too. You might not be able to shoot in a different aspect but the cropping tool does come with a number of standard dimension presets to use including square.

Photo share, sync and send

Photos can be stored on your SD card if you have one otherwise it's straight to the phone memory. You options beyond have now increased with Windows Phone 8, though. You can share via NFC with any tablets, phones or PCs on Windows 8 and then complete the transfer by Bluetooth or Wi-Fi.

Video sharing

As above, you can now also send your videos through the Tap and Send NFC functionality. You can also attach them as MMS to other mobiles.

Bing

Windows Phone is Bing at its best, so Microsoft has done what it can to keep the engines running at full steam here. Results now include four categories - local, web, media and shopping. There's also a few new features.

Theatre & News in Bing Explore

Take a side swipe at the Bing search app in Windows Phone 8 and it reveals a little more than normal in Bing Explore. Your phone will now bring you the latest news headlines, top videos and theatre information for reviews and listings of what’s on where you are.

Local Scout

If you're happy for your phone to scan your social network use, then Local Scout will combine that with your location to make suggestions of what you can do as well. If the suggestions it makes are rotten, it'll even show you how it drew those conclusions and, perhaps, offers some clues of who to de-friend as a result.

Quick Cards

Web pages can be so large, detailed and heavy for a smartphone. As such Bing on Windows Phone 8 offers up some Quick Cards instead every now and then. The idea is that these are quick summaries of the details, related apps, review scores or whatever the destination is all about. Great idea. Let's hope it's not too annoying.?

New look Music+Videos hub

The Music and Video Hubs been reskinned to look almost exactly like the Xbox area and will even offers direct access to the Xbox Music store. Essentially one and the same on the Xbox 360 dash, this is of little surprise going forwards for Microsoft.

Buzz Panel

The Buzz Panel is your social sidebar that comes up and relates to artists that you're browsing in Xbox Music or your own collection. It brings up all the relevant Twitter feeds, news feeds and images.

Xbox Music Store

If you've got an Xbox Music Pass, Windows Phone 8 gives you unlimited streaming and download access to millions of tracks. Songs appear in your Cloud Collection automatically if you've chosen then on your PC or other Xbox Music compatible device. You can also store as much of it as you can fit on your microSD card.

Games Hub

The Request panel of the Games Hubs has been replaced with a Notifications panel instead. You'll be notified when it's your turn in a particular game, when you get new messages and when you get friend requests and beacons. There's also support for the dreaded in-game purchase. Be strong.

Naturally, Windows Phone 8 comes with Xbox SmartGlass fully integrated to add a little more depth to your Xbox gaming life.

Windows Phone Store

No mobile OS is complete without its app store and Microsoft has done its best with WP8 to improve on an area which is probably the Achilles's heel of the entire operation. The Windows Phone Store now has better ways of browsing for apps in the shape of the familiar top apps lists and some curated recommendations by editor and staff and such. App payments can be taken by credit card, PayPal, Microsoft Gift Cards and can also be added to the monthly bill from your service provider.

Your apps purchases are stored in the cloud, so when you need to restore your phone or change handsets, all the of apps get downloaded again just as happens on Android.

Windows Phone 7.8 update for current users

The new Start Screen is one of the few Windows 8 features that will also bleed over to existing handsets. Microsoft will be bringing this in an upgrade that will be called Windows Phone 7.8.

In future, upgrades will be a little easier as well. Details aren't finalised, but there will be a way to get the update directly from Microsoft for your phone if your network operator hasn't made it available officially - as long as you take full responsibility if anything goes wrong.

Current and future apps

All of those Windows Phone 7 and 7.5 apps will run on Windows Phone 7.8 and 8.

With Windows Phone 8, developers will have the choice of making new applications that only run on Windows Phone 8, applications that run on all versions but don't use the new Windows Phone 8 features, or two versions of the app, one for older phones and one for new models.

How can I get Windows Phone 8?

Unfortunately, there is no option to update to Windows Phone 8. Current WP users will have to deal with Windows Phone 7.8. How painful is the no-update decision with Windows Phone 8? That depends on whether you have a Windows Phone already, in which case you're part of a disappointed minority, or whether you're one of the people who haven't yet bought a Windows Phone but might be tempted by the new Windows Phone 8 features.

Tags: Phones Windows Phone 8 Windows Phone 7 Microsoft Features Nokia Lumia 920

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What's new in Windows Phone 8? originally appeared on http://www.pocket-lint.com on Mon, 29 Oct 2012 18:07:00 +0000

Source: http://www.pocket-lint.com/news/46174/windows-phone-8-detailed-new-features

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Anonymous threatens Zynga

Hacking group targets social gaming company for "outrageous treatment" of employees and developers; claims it will release confidential info Nov. 5 if demands are not met.

 

Anonymous has chosen its next target: Zynga. In a post to the hacking group's official channel, one Anonymous member threatened the social gaming studio for its "outrageous treatment of employees and actions against many developers."

The note goes on to claim that Zynga is currently planning a "massive layoff" scheme that will mark the "end of the U.S. game market as we know it." According to the post, if Zynga does not cease its plan, Anonymous will release confidential documents concerning the company.

The Anonymous user gave Zynga a deadline of November 5.

Additionally, the Anonymous writer claims to have lifted several Zynga games from the company's servers, and will release these titles publicly for free to make a point.

Last week, Zynga shed 5 percent of its total workforce in a move that saw the company's entire Cambridge, Massachusetts office shut down. Additionally, Zynga CEO Mark Pincus said the company was sunsetting 13 titles as part of the new plan.

Anonymous is not the only group that has Zynga in its sights. Big-time publisher Electronic Arts is currently suing Zynga, claiming The Ville is a Sims Social clone. Zynga has countersued, calling EA's copyright infringement suit baseless.

Read and Post Comments | Get the full article at GameSpot


"Anonymous threatens Zynga" was posted by Eddie Makuch on Mon, 29 Oct 2012 10:55:15 -0700

Source: http://www.gamespot.com/news/anonymous-threatens-zynga-6399052

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Monday, October 29, 2012

Video: Three minutes with Imogen Heap at Wired 2012

Imogen Heap

There was a hushed silence when Imogen Heap took to the stage at Wired 2012 -- no one wanted to miss one ethereal note generated by the musician and her incredible gesture technology gloves and body suit. Demonstrating the different sounds, effects and styles she could control and achieve with the suit -- including a haunting echo effect as she swung her arms into the air, singing -- Heap had the whole room mesmerised. We caught up with the Grammy award-winning artist afterwards to find out what it was like collaborating with Toronto DJ Deadmau5, what she thinks the biggest problem facing the music industry is and what artists are exciting her now.

By: Wired.co.uk Staff,

Continue reading...

Source: http://www.wired.co.uk/news/archive/2012-10/26/imogen-heap-video

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What Social Media Does And Doesn't Do For Business

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Retailers of every size are pressured to invest in making money off social network sites like Facebook and Twitter.

As businesses navigate the social landscape, it's important to know what social media does and doesn't do for sales. 

Contrary to popular belief, it doesn't look like social networks do a whole lot to drive sales, according to a recent report by Sucharita Mulpuru at Forrester Research.

Less than 1 percent of the online transactions she tracked could be traced to a social media post, Mulpuru told us. With those kind of numbers, it seems like a waste to invest in selling products via social media.

E-mail marketing and paid search traffic were much more meaningful sales drivers, she said. That means that it might be worth business' time to invest in a loyalty program or simply ask for customers' e-mail addresses and send them promotions. 

E-mail marketing is especially effective because it is low-cost in comparison to paying a search engine like Google to place a business' product first when a consumer searches for it. 

Mulpuru's study also shows the difference between new and repeat customers. New customers tend to be drawn in by search traffic, while e-mailing is more effective with repeat customers who are familiar with the business' name. 

A big theme of Mulpuru's study is that social networks are overhyped as sales drivers. 

"While the hype around social networks as a driver of influence in e-commerce continues to capture the attention of online executives, the truth is that social continues to struggle and registers as a barely negligible source of sales for either new or repeat buyers," Mulpuru says. 

That means that less than 1 percent of customers see a Facebook or Twitter ad or post, click on it, and end up buying something. The vast majority of traffic comes from searches or typing in a URL directly. 

But that doesn't mean that businesses shouldn't invest in social media at all. 

Businesses should have a presence on major social networks and engage with customers there, Mulpuru says. But while a business cultivates a social media strategy, it's important to remember that this will not be a big sales-driver. 

The most effective method for increasing sales is getting the word out about your business' direct URL, Mulpuru says. If customers know a website, they're likely to visit and buy something. 

According to Mulpuru, businesses who don't have a simple URL should change it to something consumer-friendly. This will increase traffic to the site—and eventually sales. 

It's important to interact customers and make sure they know how where to find a business on social networks like Facebook and Twitter, she says. 

While other forms of online marketing are more effective than social media, that doesn't mean businesses shouldn't have a presence there. 

But businesses shouldn't expect sales numbers to change right away just because they're heavily investing in Facebook or Twitter. Mulpuru says: "Researchers still haven't figured out how to put a dollar value on social media, but it's still an incredibly important way to engage with customers."

Here's a chart showing revenue drivers outside of a business' website: 

forrester research social media chart

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